Free Fruit For Kids At Grocery Stores

If you’ve ever visited the UK you will be amazed at just how geared up they are towards helping parents make their lives easier. Parents are given wider parking bays, closer to the entrance doors, zero sweets displayed at tills, clean baby change rooms and safe baby seats f0r babies.

However what’s really impressive is the launch of a healthy campaign by leading retailer Tesco. They started a campaign for ‘free fruit stations’ for kids, at over 800 of their retail outlets.

Here is a pic of one of them:


There are so many articles on tips for parents when out grocery shopping, but they all seem to rely heavily on the parent being organized before they go shopping.  As Moms know full well this is not always possible.

There are a couple of things we love about this initiative:

  1. Hungry kids get to eat something healthy. How many times do you land up in the shops with you or your kids hungry, bet often. This way they have a unique concept which will intrigue them not to mention they will see other kids also eating healthy fruits and want to copy them. Monkey see, monkey do.
  2. Promoting healthy eating. Anytime you mention something is free, boy do kids jump at the opportunity. Here is a great promotion free fruit (not junk food) and as much as they want.
  3. Reduce wastage. No doubt the fruit they offer for free is nearing the end of the sell by date, what a great way of cutting wastage by offering it for free instead of landing up in the bin.

There will be many critics that will dismiss this working in South Africa, but in fact it’s been tried and tested already at a Spar in Plettenberg Bay.



The sign says: “Hi Parents. Please feel free to take a piece of fruit on us for your children to eat whilst you shop. We would like to encourage healthy eating and make your shopping trip a bit easier. Enjoy your day and thank you for shopping at Beacon Isle Kwikspar.”

Hats off to this shop owner!

It seems globally the major retailers are adopting this initiative with Woolworths supermarket chain in Australia (different to SA Woolies)  implementing a similar initiative.

Come on South Africa retailers – Woolies, Pick n Pay, Checkers, Shoprite, Spar and even spaza shops – it’s time to help promote healthy eating.

Read this: School Lunch Box Ideas

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